Information on Search Engine Optimisation
How can we help?
What is Onsite Search Engine Optimisation?
What is Onsite SEO? In simple terms, onsite search engine optimisation covers all the things you can do on a websit...
Read ArticleHow do Search Engines work?
Have you ever wondered how Google works? When you do a search in Google, how does it work out what to show you? How does Google make their money? These are all important questions for
Read ArticleWhat is Offsite Search Engine Optimisation?
What is Offsite SEO? Offsite search engine optimisation is anything you do off your website to improve its ranking...
Read ArticleKeyword Tracker and Competitor Spy Platforms
Useful SEO Tools Search Engine Optimisation is all about getting your website ranking for organic search terms; that is, search that you haven't directly paid for (eg. Adwords). When pu...
Read ArticleWhat is the Google Algorithm?
The Google Algorithm is actually a combination of different algorithms, and it is used to rank where each website page in its index should be shown when a search is performed for a specific quer...
Read ArticleWhat are AI Overviews and how do they impact SEO?
The digital marketing and SEO industry sure do love jargon and acronyms that confuse the average person. The latest one getting all the attention is AIO's or AI Overviews. If you've read anythin...
Read ArticleWhat is Semantic Search and why is it important for SEO?
When Google first started, they used "Keyword Search" to index and rank pages. This had many limitations but overall gave a reasonable result as long as you knew the right way to search and chos...
Read ArticleHow to create website content for SEO
As you should already have read, onsite optimisation is a critical part of any search engine optimisation pla...
Read ArticleWhat is Topical Authority?
What is Topical Authority? Show your website content can be trusted Imagine you're on Google or ChatGPT doing some research on a specific topic. Let's suppose you have a boggy ...
Read ArticleWhat is Brand Authority?
What is Brand Authority? Brand Authority is more than brand awareness Brand awareness is having people recognise your brand, whilst Brand Authority is having people recognise a...
Read ArticleWhat is Search Intent?
Why is search intent important? Search intent is one of those buzzwords that you may have heard and thought nothing of. However, it is one of the most important concepts in digital mark...
Read ArticleWhat is Google Analytics?
Google Analytics is integral for Digital Marketing If you have a website and you don't have Google Analytics installed, then I'm sorry to say, you're not really taking your digital mark...
Read ArticleWhat is Google Search Console?
Google Search Console shows what's happening on Google If you have a website and you want it ranked on Google, then you should definitely be using Google Search Console. Whereas
Read ArticleWhat is Search Engine Optimisation?
If you’re looking to grow your business and researching how to get more sales from the internet, you’ve probably come across the term
Read Article