Information on Digital Marketing
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Digital Marketing Terminology
Glossary of Online Marketing Terms What is a SERP? SERP stands for "Search Engine Results Page". This is the page of results a search engine (eg. Google) shows you...
Read ArticleWhat is marketing automation?
I'm sure you've heard the term Marketing Automation. It's the new buzzword when it comes to digital marketing, much like SEO, Responsive Design and Remarketing before it. But do you know what it...
Read ArticleWhat is a SERP?
Ever wondered what is meant by "Search Engine Results Page" or SERP? This is just the fancy name for the page you get when you do a search in Google (or another search engine like Bing)...
Read ArticleConsumer Decisions
Beyond the Marketing Funnel What are consumer decisions? What is meant when you hear Marketers talk about the consumer decision journey or the purchase decision process? A consum...
Read ArticleWhat is Inbound Marketing?
Inbound Marketing is a relatively new marketing term, coined in 2006 by an internet marketing company called Hubspot. It was their name for what was already known as Permission Marketing. Permis...
Read ArticleWhat is Outbound Marketing?
Outbound Marketing is best known as Interruption Marketing. This is because the aim is to interrupt people and try to get their attention so that you can sell your product or service to them. Th...
Read ArticleThe Marketing Funnel
The AIDA Model
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What is Digital Marketing
So you want to grow your business, and you know that when most people want your products or services, they generally go looking for it online. Or maybe they come across it when they are flicking...
Read ArticleWhy Digital Marketing is Important
The obvious answer is that your potential customers are all online, so shouldn't you be? Try and think of another marketing channel where all your potential customers are, I bet you can't. They'...
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